Learn how to integrate the Facebook Pixel with your Sociavore account and which events your website sends to it.

Overview

The Facebook pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to: Make sure your ads are shown to the right people. It improves your marketing abilities, including retargeting ads.

Integration Steps

To integrate Facebook Pixel with your Sociavore website, follow the steps below:

  1. Go to "Store" dashboard.
  2. Click the store icon.
  3. Select "Ecommerce Settings."
  4. Click the "Integrations" tab.
  5. Click the "Add" button for Facebook Pixel.

6. Enter your Facebook Pixel ID.

Getting Your Facebook Pixel ID

To get your Facebook Pixel ID,

  1. Go to your Facebook Business Suite/Ads Manager.
  2. Click the 3-line icon or hamburger menu icon.
  3. Select Business Settings.
  4. Click the dropdown menu for Data Source.
  5. Select Pixels.
  6. Click a pixel then at the upper section, click the ID number copy it.

If you haven't set this up, here's an article on How to Set Up and Install a Facebook Pixel.

Events Sent to Your Pixel

Once your Pixel ID is added, your Sociavore website sends these standard events to Meta automatically. You don't need to add any code:

  • PageView — every page a guest opens.
  • AddToCart — a guest adds a menu item, gift card, event ticket or store product to the cart. Includes the item name and price.
  • InitiateCheckout — a guest clicks Checkout in the cart. Includes the cart value and number of items.
  • Purchase — a guest places an order. Includes the order value and number of items.

You can see these events in Meta Events Manager under your pixel. Use Purchase as the conversion event for your ads. If your website shows a cookie consent banner, events are only sent for guests who accept marketing cookies, so Meta may show fewer orders than your Sociavore reports.